The Client
Apropet is a theater company comprised by three young actresses. They have begun their journey wanting to bring the magic of theater to the people. But in this case is not people coming to the play, is the play coming to the people's house.
The Challenge
The three young actresses and their essence shape what Apropet is at its core. Our mission was to help them understand their key values and to translate this values into a powerful visual identity they feel related to.
Addictive
MULTI-DISCIPLINARY
APPROACHABLE
CLOSENESS
METICULOUS
FAMILIAR
People coming home
When we have guests at home, our house turns into a showcase of chairs from all types.
Closeness
A chair that can be found at any house.
Color
This attractive color makes the logo stand out when it comes into someone's sight.
Three Members
Three is the number of women conforming Apropet.
The show is about to start
An empty sit is an invitation to the performance that is about to take place.
PEOPLE COMING HOME
When we have guests at home, our house turns into a showcase of chairs from all types.
CLOSENESS
A chair that can be found at any house.
Color
This attractive color makes the logo stand out when it comes into someone's sight.
Three
Three is the number of women conforming Apropet.
THE SHOW IS ABOUT TO START
An empty sit is an invitation to the performance that is about to take place.
Closeness
People have to sit really close to each other in microtheater performances.
Meticulous
As the sinuous lines of the typographic logo, performances by Apropet are carefully created.
Stage Lights
The colors are inspired by the lights and shadows from a theater play.
People
Characters in the word "Apropet" are like the people at a microtheater performance.
CLOSENESS
People have to sit really close to each other in microtheater performances.
METICULOUS
As the sinuous lines of the typographic logo, performances by Apropet are carefully created.
STAGE LIGHTS
The colors are inspired by the lights and shadows from a theater play.
PEOPLE
Characters in the word "Apropet" are like the people at a microtheater performance.
We made a huge improvement in the creation of our theater company when interludio joined us. It was a boost of positive energy to understand our core values. Structuring them allowed us to set the foundations of Apropet.
We profoundly identified ourselves with the visual image designed for Apropet. From there, everything started to flow with excitement.
interludio helped us to raise our own curtains up.
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