Communicating the digital growth process — interludio

Web Design / Development

The Client

Adaptive & Co. are experts in data-driven growth. They help businesses unlock the value in their data to drive competitive advantage. They are specialists in digital analytics, paid search marketing, display advertising & Google Shopping.

The Challenge

With the project of redesigning their new website already started, Adaptive realized they needed professional help to accomplish this mission successfully. interludio came into play to design and develop a solid visual language for the new Adaptive & Co.'s site. With a very tight deadline, interludio helped Adaptive in the endeavour of refreshing their visual communication in the digital sphere.

Working collaboratively with Adaptive & Co. to establish a site structure based on their goals.

Continuous rounds of feedback and quick iteration allowed us to accomplish a tight time frame of two weeks.

Continuous rounds of feedback and quick iteration allowed us to accomplish a tight time frame of two weeks.

Presenting heavy content sections in a structured and clear way.

We did several iterations on Adaptive’s approach to digital growth before arriving at the desired place.

Creating a live style guide at the same time we build the site enabled us to reuse elements with ease.

Visit live styleguide

We designed different hero sections depending on the page’s content type.

Use of typography to create hierarchy and visual balance.

Modular Scale

The auric ratio to define the different typographic sizes.

Heriarchy

Use of color, size and layout to create hierarchy and impove readability.

STRUCTURE

Use of rules & labels to create structure within the content.

Use of typography to create hierarchy and visual balance.

Modular Scale

The auric ratio to define the different typographic sizes.

Heriarchy

Use of color, size and layout to create hierarchy and impove readability.

STRUCTURE

Use of rules & labels to create structure within the content.

Adaptive provided a set of icons that gave us the ability to communicate the concepts related to digital growth.

Icons designed by Andriy Yurchenko

We relied on white-space and focus states to design easy-to-follow and eye-catching forms.

We evaluated building a content management system (CMS) for Adaptive’s training courses.

Content Model for Adaptive & Co. training courses.

Template of the CMS for Adaptive & Co. training courses.

Template of the CMS for Adaptive & Co. training courses.

We worked with Adaptive’s dev to integrate their login functionality into the new public site.

We worked with Adaptive’s dev to integrate their login functionality into the new public site.

User flow for the login functionality.

User flow for the login functionality.

We helped Adaptive & Co. to build their digital campaign designing the ads for Google Display Network.

Adaptive & co.'s director

Brian's quote.

Barrachina